Basics of SEO, AdWords, and Social Media

We worked with the Middletown Chamber of Commerce's Dr. Lesser to provide a couple short Zoom webinars on website SEO, AdWords, and social media basics. The Chamber hosts many "affinity sessions" per month with one being dedicated to improving member social media advertising.  This is especially important in extending advertising reach during COVID times.

These recordings are two live sessions at about an hour each covering a wide range of topics.  They don't cover the same thing and there's a lot of audience participation.  Watch both for the full experience.  We only had an hour per session so these are high level but we're happy to discuss your specific needs.  Contact us for more or suggestions/comments/requests!

Some of the topics covered:

  • Google AdWords
  • Google Analytics
  • Organic versus Paid results
  • Website SEO best practices
  • Advertising demographics
  • Facebook/Instagram advertising
  • Tik Tok's place in business advertising
  • Getting the most for your money
  • Importance of branding
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